Lipstick Application: What's The Word?

She continued, “Every time I’ve ever put on lipstick I have pressed my lips together in a smoothing motion right afterwards. I think I picked this up from watching my mother, as well as watching many other women. Can you tell me what make-up professionals call this?”

We don’t know that, but maybe you do! It started a lively discussion amongst us. Was it “blotting?” “rubbing?” Smoothing? Spreading? Coating? Smacking?

…or is it something for which the perfect term has yet to be coined? Wordsmiths, step up!