Levi's Sizes Up Your Ass

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  • This makes so much sense! Levi’s sizing system is now taking into account one very important metric: your ass. Because bodies are three-dimensional, and sometimes people with the same measurements are very different shapes.

From this season on, women’s jeans in the same waist sizes will be graded Slight Curve, Demi Curve, or Bold Curve, to reflect smaller or larger differences between waist and hip size. The company based its new sizing system on anthropometric data from 60,000 female body scans in 13 countries, and the initial roll-out includes jeans sized 22-34. [WWD]