Kylie Jenner's Makeup Brand Made $420 Million in 18 Months, and It's Only Getting Bigger

Image via Getty.
Image via Getty.

Kylie Jenner turned 20 years old today, and she’s already “wholly conceptualized, founded and helmed” a wildly successful cosmetics brand that’s is on track to reach a billion dollars in annual sales by 2020. This information comes from WWD’s latest “cover story,” a title I’m still not down to give web-only features. (Where’s the cover?!)


According to the piece, which Kylie’s mother is so so so proud of, Kylie Cosmetics “has done $420 million in retail just 18 months” and is “on track to see a 25 percent increase in sales this year.” Just for comparison’s sake, they write, it took Tom Ford’s beauty brand around a decade to hit that milestone.

I knew Kylie Cosmetics was successful, I just didn’t know its success was stratospheric. But it makes sense! Per Kris, the young entrepreneur works “tirelessly every single day” and has a work ethic that’s “second to none.”

Author note: When searching Getty, one of our subscription stock photo agencies, my initial query was “Kylie cosmetics.” These were the results:

Illustration for article titled Kylie Jenner's Makeup Brand Made $420 Million in 18 Months, and It's Only Getting Bigger


Before getting into this next story, keep in mind that it was published by Radar Online, and therefore probably bullshit! It is, however, hysterical bullshit, so read it for pleasure—not factual information.


Lindsay Shookus is “terrified” of meeting the Afflecks, as she thinks they’ll think she’s the reason Ben and Jen 2.0 broke up. A source says Lindsay “has been avoiding this so far, but meeting Ben’s mom, his brother Casey and the extended family is something’s she’s going to have to face.”

They continue:

“She’s terrified at facing their questions on how she and Ben met and fell in love. But she’s starting to run out of excuses – and Ben’s family members are beginning to wonder what’s up.”


First of all, no they’re not. Second of all, she hung out with Casey recently and it was fine. Third of all, I doubt the Afflecks ever try to act morally superior to anyone. Fourth of all, Lindsay seems more intimidating than all of the Afflecks combined.

[Radar Online]



  • This is such obvious PR work by Karrueche’s team and I’m absolutely here for it. [Hollywood Life]
  • Asks People, “Is Blac Chyna Taking a Jab at Rob Kardashian in This Raunchy New Music Video?” Yes! The answer is yes. [People]
  • I’d like to know what Radar Online thinks the word “shocking” means. [Radar Online]
  • Chester Bennington recorded a Carpool Karaoke segment before his death, but it’s unclear whether or not it will ever air. [People]
  • Sorry, I have to quote this entire passage: “The reality star’s ensemble had a super low-cut neckline, allowing her to put her cleavage on full display, and Tristan could not peel his eyes away. Kim Kardashian, 36, must’ve noticed he was staring, because she sneakily snapped a photo of the pair…and the basketball star’s eyes were fixated right on Khloe’s breasts! The 36-year-old made sure to point out that she noticed Tristan’s gaze, too, because she put a pair of ‘shifty eye’ emojis on top of his real lids. LOL!” [Hollywood Life]

Staff Writer, Jezebel | Man



Kylie Cosmetics “has done $420 million in retail just 18 months”

How? Just who is buying that much makeup from her company??