In a breathtaking—but all too expected—display of unselfconscious privilege, Kylie Jenner revealed the key to the delicious Lip Kit swatches featured on both her Snapchat and Instagram accounts: her housekeeper. And no, she does not deign to identify her by name.
Jenner explained her process for introducing a new product in an interview with Fast Company:
“Everyone knows when I’m releasing a product on Snapchat that I will be MIA for the next hour and a half. I’m running around my house, finding the perfect lighting, the perfect swatches. My housekeeper, I use her arm for my Snapchats. She has the best arm for swatches. She’s so nice and just sits there and has her arm ready and lets me do my thing. I care a lot about what my products look like when people first see them.”
What a compliment: “She’s so nice and just sits there and has her arm ready and lets me do my thing.” In other words, Kylie, you enjoy using your housekeeper as a non-sentient object. I’m not surprised, just disappointed.
Jenner does not purchase advertisements for her products, so her social media accounts—and her housekeeper’s assistance—are crucial to product promotion. And it seems as if the strategy has paid off: since launching, Kylie Cosmetics have earned $400 million in revenue.