Kind Can't Just Call Its Snack Bars 'Healthy,' Says the FDA

Illustration for article titled Kind Cant Just Call Its Snack Bars Healthy, Says the FDA

Another day, another reminder that packaging is pretty, pretty lies. Specifically, you might want to throttle back on your Kind bar consumption, because those snacks are not actually some magical fruit-and-nut-filled shortcut to wellness.


Bloomberg reports that the FDA just sent Kind LLC a scolding letter about their labeling practices. Turns out you can’t just run around declaring yourself “healthy!”

The U.S. regulatory agency said the Kind bars — Fruit & Nut Almond & Apricot, Fruit & Nut Almond & Coconut, Plus Peanut Butter Dark Chocolate + Protein and Fruit & Nut Dark Chocolate Cherry Cashew — have too much saturated fat to be considered healthy. The FDA standard is less than 1 gram, while the dried fruit and almond bar contains 3.5 grams....

Kind can’t use the term “plus” to describe the Kind Plus Peanut Butter Dark Chocolate + Protein bar because it doesn’t contain enough protein, Correll said. The bars’ labeling also can’t include statements like “good source of fiber” or “no trans fats.”


You can read the letter in full here. So, if you want a healthy snack maybe eat some fruit or something.

Photo via Getty.

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Critical thinking skills people. Nuts = fat. Fat ≠ unhealthy.