Yesterday, hip-hop artist Future took a break from being autotuned to within an inch of his life to release a video game designed to be played while listening to his latest single "I Won." The game involves two men in lounge chairs on a beach throwing gold necklaces at bikini-clad women passing by. Once the women are hit with the gold, they turn into trophies. This is not a theoretical bad idea as proposed by Tom Haverford and Jean-Ralphio on Parks & Rec. This is a real thing.
Hearteningly, everyone seems to equally fucking hate it. HuffPo, in calling it "horrifyingly sexist," hates it. Fuse hates it. Consequence of Sound hates it. Hell, even MTV hates it. I also hate it. Not only is it sexist, it sucks.
But it's not like the video game came out of nowhere; despite the fact that mere weeks ago, Future declared that the song's lyrics are supposed to be "uplifting" to women, the fact remains that the lyrics of the refrain are:
A trophy, I won me a trophy
I won, I won, I won
And this is from Kanye's verse:
You the number one trophy wife
So it's only right to live the trophy life
You grew up on J. Lo, Timberlands by Manolo now
Till one day I put an angel in your ultra sound
I wanna dip that ass in gold, I wanna dip that ass in gold
I made it over NBA, NFL players
So every time I score it's like the Super Bowl
Not to sound defeatist here, but I really can think of few things less shocking than a pop song with lyrics that could be construed as misogynist releasing accompanying media that is also misogynist. Now, if this video game had been released in conjunction with the latest Neko Case album or by the White House in recognition of Mother's Day, I'd probably be a little shocked and pissed. But this? Musical Artist Who Trafficks In Catchy, Computer Altered Sexism Releases Sexist Promotional Material? Hardly shocking.