Jessica Alba was on The Today Show Thursday morning promoting her new film Mechanic: Resurrection (I don’t think I remember the first Mechanic?), but after several minutes talking about working with Jason Statham and “kicking some butt” on set, host Savannah Guthrie pivoted the conversation to the lawsuits currently plaguing her billion-dollar brand, The Honest Company.
Through a big Hollywood smile that could barely contain her gritted teeth, Alba responded to questions about the her products—from potentially mislabeled detergents to sunscreen that many customers claim doesn’t work.
Obviously we want our customers to have the best experience with our brand. But if an organization wants to bring awareness to their cause, I’m an easy target, and our brand is an easy target. Obviously because I get the different kind of attention than other brands would. And so it’s just sort of what happens. But if anyone who does any research understands, and our customers are savvy enough to do research and understand the integrity of our products. We stand by our ingredients, the effectiveness of the products, and we’re pretty optimistic that we’re gonna win every case.
After that borderline incoherent response that reads like a lawyer sprayed it down with a power washer, Guthrie asked if Alba feels as though she’s “more of a target” because her name is so closely connected to the company.
Yeah, of course...when you look into any of it, they’re baseless. There’s no merit to any of it.
And then came the best interaction of all, which was immortalized in The Today Show’s own tweet.
GUTHRIE: You’re saying your products are safe?
ALBA: Oh, they’re amazing. Yeah. And what’s incredible is, if anything, it gives our customers an opportunity to speak out and get behind us...we’ve really hit a note with the millennials. They want safe, effective products. They want them to be affordable, beautiful design, and the convenience that we can be delivered to their home. They just love it. So. We’ve had a really positive effect on so many people’s lives, and it’s a dream come true, because that’s all I really wanted.
This is like being questioned by two bad cops in a dark, musty closet with a single bulb. The cop leans in and asks, “So did you do it?”
You take a drag of your 20th cigarette in two hours, smile, and say, “I love it.”