Jessica Alba's Honest Company Inc. Used an Ingredient it Promised Not to in Their Detergent
LatestJessica Alba, a woman who was once unlucky enough to star in a movie with Dane Cook, is now facing controversy for something that sucks less than having to actually kiss Dane Cook (but not by much). Her business venture Honest Company Inc., which is valuated at roughly $1.7 billion, is under fire for using an ingredient in their line of detergents which the company promised not to include in their products.
An investigation conducted by The Wall Street Journal revealed that sodium lauryl sulfate, the forbidden compound, turns up in trace tests conducted by Impact Analytical and Chemir, two labs that WSJ consulted for an ingredient breakdown. Even worse: the chemical is anything but “trace.”
The inclusion of sodium lauryl sulfate in Honest’s purportedly hypoallergenic detergent runs counter to the company’s policy of transparency. Alba’s company lists it as an embargoed chemical on their “Honestly free of” label, an organically-minded marketing tactic Honest uses against household mainstays like Clorox and Tide.
“Our findings support that there is a significant amount of sodium lauryl sulfate,” said Barbara Pavan, a chemist from Impact Analytical, in the WSJ exclusive.