No movie in the history of wide releases by major studios has ever had a more embarrassing opening weekend than Jem and the Holograms. Targeted to teen girls (a crucial demographic for box office success) and based on the 80s television series of the same name, Jem made just $1.3 million dollars on 2,414 screens in its first three days.
That works out to just $547 per theater for the entire weekend, which likely means Jem was playing to empty screenings.
Outrageous! Truly, truly, truly outrageous. But there may be a reason for the film’s failure to connect with audiences. As Charlie Jane Anders pointed out last week, the Jem and the Holograms of this movie bears “little resemblance to its source material.”
You should drag your children to see this movie only if you wish them to come away understanding your contempt, not only for their intelligence, but for their very personhood.
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Image via Universal.