J.Crew to Jenna Lyons: 'Cut Back on Self-Promotion'

Illustration for article titled J.Crew to Jenna Lyons: Cut Back on Self-Promotion

According to Page Six, J.Crew creative director/woman about town has been asked by CEO Mickey Drexler to 86 the self-promotion and shift her focus back to the company, which suffered reported losses of $627.2 million in the first 9 months of 2014. As one "source" puts it: "J.Crew CEO Mickey Drexler is tired of Jenna Lyons being out on the circuit and not paying attention to business."

While J.Crew languished, Page Six reports:

Lyons had a guest role on "Girls" as Lena Dunham's boss, graced a White House fashion summit, hired a ­4-year-old blogger who appeared with Lyons in publicity stills, attended Solange Knowles' wedding in a runway-ready outfit, and appeared in spreads for Harper's Bazaar, O Magazine, the New York Times, Vogue and Yahoo.


Lyons, who became creative director of J.Crew in 2008, has long been credited with the de-prep-ification of a brand that used to look like this:

Illustration for article titled J.Crew to Jenna Lyons: Cut Back on Self-Promotion

And, for a while at least, she seemed to have the magic touch. Although her personal brand certainly hasn't lost its cachet, it's clear that Lyons' celebrity—once a boon to the J.Crew bottom line—has ceased to make much of a difference to the company's profitability.

Of course, according to a J.Crew spokeswoman, no conversation of the sort took place between Lyons and her bosses: "This is completely inaccurate and couldn't be farther from reality." So: insider scoop or New York Post misogyny fanfic? Only time will tell!


Image via Michael Loccisano/Getty.

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Don't get me wrong, I love the new JCrew. But, maybe it's the ever increasing (seemingly doubling) price points that are the revenue problem? That with a significant cutback in basic basics (or they sell out too fast) and you're losing core customers. Interesting and stylish is good and fun, but basics bring you back all the time.