It's Not Polite to Stare

Illustration for article titled It's Not Polite to Stare

Spokesperson and model Elizabeth Hurley poses on the observation deck after lighting the Empire State Building pink in honor of the 20th Anniversary of the Estee Lauder Companies' Breast Cancer Awareness Campaign on Monday, Oct. 1, 2012 in New York. (Photo by Evan Agostini/Invision/AP)

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Ginger, get the popcorn!

There is a point at which "awareness raising" needs to be scaled down and targeted to specific and underserved communities and fundraising for actual treatment, prevention, and research need to be prioritized. I don't know enough to know if we're there yet with breast cancer, but we must be close, but let me tell you, I am aware as two aware things that are hyper-aware.