It's Britney, Bitch?

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Britney Spears is the face of fashion brand Kenzo’s latest campaign (dropped on Tuesday), titled La Collection Memento N0. 2. Here are the photos, shot by Peter Lindbergh.

Kenzo states that this collection “focuses heavily on denim and was inspired by the 1986 Paris runway debut of KENZO Jeans. But a more esoteric theme is ‘Icons.’…Britney is certainly an icon and the quintessential queen of denim.” That, she is. But is this she?

It is our beloved Britney Spears in these pictures, we’re told, although she could also be mistaken for a person who is not Britney Spears.

Right? But it is Britney. So how’s your day?

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