It Looks Like Donald Trump Isn't Doing a Vape Ban, After All

Illustration for article titled It Looks Like Donald Trump Isn't Doing a Vape Ban, After All
Image: via AP

Donald Trump was all set to ban flavored e-cigarettes—until, it seems, he discovered people actually like them. Now he’s backing down on the ban, lest it cost him votes from key Juul-loving demographics. Michael Bloomberg would NEVER.


Indeed, though the War on Vaping cost the world cool mint Juul pods this month, it looks like flavored e-cigarettes will be spared overall. The New York Times reports that though the Trump initially planned to announce an e-cigarette ban initiative on November 5, he canceled the rollout, and though the anti-vape camp had hoped he’d revisit the ban last week, he did not. Point: vape lobby.

Per the Times:

[H]e is concerned about his chances in 2020, and allies working for the vaping industry have told Mr. Trump of battleground state polling of his own voters that showed the issue costing him support.

One such poll was commissioned by John McLaughlin, one of the Trump campaign pollsters, for the Vapor Technology Association. The poll, which surveyed battleground state voters who vape, showed negative results for Mr. Trump if he went ahead with a ban, and was passed around to a number of people in Mr. Trump’s circle, including Brad Parscale, his campaign manager, and senior White House officials.

Of course, this particular pivot poses an interesting quandary. On the one hand, this is good news for flavored vape fans, and for the many folks who turned to e-cigarettes in an effort to wean themselves off cigarettes. (It is less good news for teens who vape, since though doctors say vaping is better for you than smoking, it’s not exactly healthy.)

On the other hand, it sounds like there might exist a parallel future universe, one in which a flavored vape ban cost Trump re-election. Would you trade mango Juul pods for blessed defeat? A Sophie’s Choice, indeed.




This is not good news for anybody other than the corporate interests it is intended to mollify, but it is ridiculously predictable news. Did anybody genuinely think a Republican president, let alone this Republican president, was really going to implement the ban of an extraordinarily profitable consumer product simply because it addicts and potentially causes great harm to American users? You’d have to care about people to really consider that a priority, so obviously this was no more likely to occur than the president working toward gun control measures.