Obviously a commercial cannot be gay or straight or questioning whether or not it is attracted to other forms of advertising, but what a commercial can do is cause quite the stir over whether or not the soldier in the ad is talking to his heterosexual male friend -OR- if said friend is actually his secretly steamy love partner (and oh dear God please don't let it be the second one. There are children watching! Just think of the children!, etc.)
As this video points out, is this commercial depicting a ‘gay' relationship because it focuses on two men who genuinely care about one another? Or is it ‘gay' simply because they're two men who are bonding over something other than a blonde in cut-off shorts?