Kris Soumas, head of games for AETN Digital Media, and Matt Lashey, vice president of strategic insights for Lifetime, said they surveyed gaming CEOs, talked to a pool of men, and surveyed to more than a 1,000 women about their habits and opinions about gaming. The result is Lifetime’s report, She’s Got Game: Women & Gaming Study.
Lifetime plans to offer these stats and details to marketers and advertisers, and use them for their own game-building pursuits. Lifetime Game Studios Korea, is headquartered in Seoul, and they also own Roiworld.com stateside.
Here’s just a few stats based on their study: Women play online more than men (55% vs. 45%). Women play more frequently (and differently) than men. A majority of women gamers like to play on their own (83%). Many women say they play to compete against other people (47%). They made 7 game-related buys in the past year.
They also put women into several separate categories: immersives, competitors, bonders, dabblers and minders. One web supervisor at a university, described as an “immersive,” says she can “play forever” and likes games like Left 4 Dead and God of War. Other women gamers, like bonders, love getting physical when gaming, and see it as a great way to connect with their family.
This is republished with permission from an item written by Gillian Regan for The Business Insider.
[Image via Half Sigma.]
