I Did a Real, Live Workout With Jillian Michaels and Didn't Die
Latest“Are you going to work out with us today?” asked the cheerful woman at the front desk. I didn’t know I had the option to do otherwise, I thought, seeing as I was at an event-space-turned-gym to sweat myself silly under the tutelage of The Biggest Loser‘s star trainer/screamer, Jillian Michaels.
Unfortunately (or thankfully), I wasn’t at the gym for a one-on-one with Michaels, and I wasn’t at a typical gym, either. I was at Curves, the women’s-only gym, which was launching a partnership with Michaels.
“Contestants can get a little too crazy and they can get too thin,” she said. She said contestants are medically checked and disqualified if they are dehydrated or are found to be taking drugs or diuretics. “That is the worst part of the show,” she said. “It’s just part of the nature of reality TV.”
In January, the show got a new bout of negative attention after contestant Rachel Frederickson won the most recent season by losing almost 60% of her body weight, the most weight any contestant had ever lost. Just visually speaking, Frederickson’s transformation was shocking. Later, Frederickson would admit that by working out for six hours a day, she might have taken her quest to drop pounds too far.
But as Holistic Health Counselor Golda Poretsky wrote, Frederickson’s weight loss shouldn’t have been surprising. The Biggest Loser is a show that encourages its contestants to lose this weight “at any cost.” It was only a matter of time that someone did it in a way that wasn’t heartwarming or tear-inducing, but mildly frightening.
Much of the attention on Frederickson came from the reaction Michaels had when she first saw the former competitive swimmer. Michaels was not Frederickson’s trainer on the season but, along with co-trainer Bob Harper, appeared visibly astounded when Frederickson walked out during the show’s finale. Later, Michaels would distance herself from Frederickson’s “journey” on her Facebook page:
Controversy or not, The Biggest Loser brand has a reach and recognition far greater than that of Curves, but Michaels brings star power and fitness cred (in so much as The Biggest Loser has cred, which is debatable) to the chain.
Curves is not a gym as we might know it, and not just because there are no men present. The chain is known less for creating magically fit bodies and more for their marketing towards women. The Curves Circuit is its main product; a Curves location doesn’t have regular, disparate workout machines, just a circle of stations that women hit for 30 seconds each. The goal is to rotate through the circle twice, which takes 30 minutes total. What Michaels has done is add basic cardio moves on mats placed between each of the machines, like jumping jacks, squats, etc., in place of the walking or jogging that used to happen there. For those who won’t have Jillian in the studio with them, a video will be playing showing the moves. There are also Curves coaches available to help out. “The workouts boost intensity, build strength, burn fat and prevent plateaus,” says the company.
The chain was founded by conservative Christian couple Gary and Diane Heavin, who have been criticized for donating to pro-life charities. But in recent years the company’s bigger issue has been declining profits. In 2012, the private equity firm North Castle Partners bought the company. The press release noted:
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