Like the Bird of Paradise, the male peacock also has a tail that is essential to his mating success. Peahens are pretty bland-looking but very picky about their mates, so their men really put on a good show to win their affections. Skip ahead to the 6-minute mark or so of this video to see what happens when peacocks suffer the ignominy of having their tails trimmed.

Elaborate vocalizations like birdsong, and even whale songs, are also widely thought to be the result of the sexual selection process. Attracting a mate is the reason for the orange spot patterns on guppies, for the variety of patterns and colors in Lake Malawi's cichlid fish, and for many of the chemical, visual or acoustic signals that insects give off.

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While easily visible differences between male and females—like the peacock's plumage—make easy targets for researchers studying sexual selection, more subtle sexually selected traits can be harder to spot.

One recently published study examined the influence of sexual selection on skin color in a wild population of rhesus macaques. Like most other monkeys and apes, macaques are predominantly covered in fur, but macaques have characteristic reddish skin on their faces and rear ends.2 Researchers found that their skin color, namely the redness or darkness of skin in these areas, was a sexually selected trait. Female macaques showed a preference for darker skin on the males that were already higher-ranking in the group's social order. Male macaques also showed a preference, which is a bit unusual: usually males don't get much of a say, and sexual selection is primarily a woman's prerogative, which is one thing that separates animals from us. Male macaques showed a preference for redder skin in females, and that preference was also linked to fecundity of the females (i.e., how successful those ladies were at having healthy babies). They also found that both redness and darkness were somewhat heritable, but not as much as other sexually selected traits in other species, such as antler size in white-tailed deer.

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So why do animals evolve these preferences? Let's take that sexy dark/red skin as an example. Since skin darkness and redness are linked to blood oxygenation (redness) and blood flow (darkness)—both excellent measures of cardiovascular fitness—macaques could just be selecting for the overall health of their mates. Likewise, the link to fecundity could be explained by healthier females just having more, and healthier, offspring.

But mammals are complicated, and the simplest explanation isn't necessarily the right one. Blood flow in sex skin is linked to a lot of other factors, including estrogen and testosterone levels, so it's possible there's a hormonal component influencing the attraction too.

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While some sexually selected traits are just fancy ways for males to show off how healthy they are, other well-documented traits evolved so males could show off how much stronger they are than other males and duke it out for female affection (to me, this is the most sensible explanation of why football is so popular). Demonstrations of strength are why we see violent dominance displays, like this scene of elephants fighting to prove which male is "the biggest, strongest, and most persistent" (skip ahead to 1:44 for the action).

Many times, health and strength are intertwined and demonstrated in tandem to attract a mate. In the case of the rhesus macaques, that's probably why females preferred darker skin in males that were already high-ranking in the group—those males may be healthier, but they've already demonstrated their dominance over lower-ranking males.

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The dizzying array of beautiful ornamentation we see in nature—everything from the patterns and colors of butterflies and beetles, to a lion's majestic mane—has all been attributed to sexual selection by some scientist at one point or another. But, as we see so often when researchers attempt to study human sexual selection, evolution isn't a simple, linear process. Many genes are pleiotropic, meaning a single gene can influence many different traits. What looks like sexy ornamentation to attract a mate could actually be the result of a completely different evolutionary mechanism—and the apparent winner of a female's affection may not always have the most successful sperm. Population genetics and molecular biology, when applied to animal populations, can yield some surprising results. With further study, it'll be fascinating to see how much of nature's splendor is driven by sexual attraction, and how many of those traits are tied to other measures of evolutionary fitness in ways we haven't figured out yet.

And eventually, once we figure out why animals choose the mates they do, maybe science will be able to tell you why you went for that busted bro in the bar the other night instead of his cute roommate who shared coffee with you the next morning.

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[1] In fact, some scientists can't even agree on the definition of sexual selection. As ideas about evolution have, ahem, evolved since On the Origin of Species was published, most scientists use the term "sexual selection" as an umbrella encompassing sperm competition, sexual conflict, and a variety of other sexually mediated traits and behaviors. But, there are still those who dogmatically cling to Darwin's original definition, even asserting "Because Darwin invented sexual selection, […] his definition cannot be wrong." It's a useful term, but still a somewhat fuzzy one, depending who you ask.

[2] The actual term for the red-skinned rear ends is "sex skin." Yes, really. Sexy, sexy sex skin.

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Sources:

Quote in [1]: K. Padian and J.R. Horner. Misconceptions of sexual selection and species recognition: a response to Knell et al. and to Mendelson and Shaw. Trends in Ecology & Evolution, 2013; 28(5):249-250.

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Rhesus macaque study: C. Dubuc, S. Winters, W. L. Allen, L. J. N. Brent, J. Cascio, D. Maestripieri, A. V. Ruiz-Lambides, A. Widdig, J. P. Higham. Sexually selected skin colour is heritable and related to fecundity in a non-human primate. Proceedings of the Royal Society B: Biological Sciences, 2014; 281 (1794): 20141602 DOI: 10.1098/rspb.2014.1602

Cetacean pelvic study: J.P. Dines, E. Otárola-Castillo, P. Ralph, J. Alas, T. Daley, A.D. Smith, M.D. Dean. Sexual selection targets cetacean pelvic bones. Evolution, 2014. DOI: 10.1111/evo.12516

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Kaitlyn Tierney (@krtierney) is a writer and editor, and former librarian for the San Diego Zoo. She's overeducated and underemployed, and suffers from strident feminism and insatiable wanderlust.

Image via Shutterstock.