Honda Made a Car Just for Dumb-Dumb Lady Drivers

Illustration for article titled Honda Made a Car Just for Dumb-Dumb Lady Drivers

Sweet delicate lady flowers, now that you have finally mastered the art of pedaling your velocipede without showing your bloomers and fainting on the road, do you not think it's time for you to try operating the great and powerful automobile? I know: Vehicles are terribly loud and masculine, what with their engines, wheels and oil. And then there are the colors! Heavens! Imagine driving a car that is red, silver or black! You would die of the shame of it. Oh, now don't work yourself into one of your fits! There's a man or - I don't know if I'm saying this right - fac-tor-y that can help you and his name is Honda. Honda has built us women - the weaker, more sensitive sex - a vehicle of our very own and, thankfully, it comes in pink.

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Yes, pink! The color of flowers, blush and breast cancer. What a relief to hear of a vehicle that a female can operate without appearing as boyish or like some sort of Sapphist. But what of the interior, you ask. Excellent inquiry, especially for a woman. The interior includes feminine embellishments such as a "pink stitched leather-wrapped steering wheel garnish" and a "pink plated air conditioning display." Charming! Simply charming.

Illustration for article titled Honda Made a Car Just for Dumb-Dumb Lady Drivers
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But what do we call it? Surely, any typical car branding is much to brutish for our sensibilities. Never fear! Honda has thought of that, too, which is why they're calling it the "She's" vehicle.

Illustration for article titled Honda Made a Car Just for Dumb-Dumb Lady Drivers

Of course, there are two more dilemmas that we must face. First, the She's is only available in Japan. Secondly, none of us know how to drive.

[Buzzfeed]

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DISCUSSION

bigdamnheroes
bigdamnheroes

Ok, so this article made me giggle. But really, I don't see that much of a problem with this car. I know people who would love it. The only issue would come in the way that they choose to market it. "She's" is a rather bizarre name (did they mean to name it "Hers"?), and the only part that I find a bit offensive. I have no problem with pretty pink goods being sold, but the implication that they are "finally! a version for women!" is shitty. I don't see that here, but then, I can't read Japanese.

In any case, I have to agree with other people that shaming women who like pretty pink things is not the best answer to this marketing trend.