Halo Top, maker of low-calorie ice cream, thinks so. It’s commissioned video artist Mike Diva, best known for Japanese Donald Trump Commercial, an intentionally oppressively adorable video game-esque commercial for presidential candidate Donald Trump. In that vein, it markets its product as part of a dystopian inevitability which is nice at first, and then a prison of madness.
“People keep comparing it to Black Mirror, which I love,” Halo Top CEO Justin Woolverton, according to delish. “I love dystopian, I love sci-fi. I like how it makes you wonder, ‘what’s going on?’ ‘what’s happening next?’”
The old lady–who is also you, and who is also me, a figment of your imagination–does not know.
So she screams. She screams for ice cream.
I also scream because it’s scary.
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