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​Here's Lady Gaga's Odd New Fragrance Commercial

Looks like Lady Gaga's Tony Bennett/Big Band phase is still in full swing if this Eau de Gaga ad is any indication. I know better than to force a perspective on the poppy arty enigma, but Gaga without the vinyl outfits and Roman Catholic imagery and the hoard of backup dancers is just plain strange.

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In the minute-long black and white spot, Gaga sensually lies on a pile of scantily-clothed men (or more like a chaise longue of scantily-clothed men) while very sharp diagonal camera pans ensue, complete with whooshing sounds. Suddenly there's a barrage of clips of a professional boxer punching towards the camera. Then everything switches to color, and finally: "Eau De Gaga. For the adventurous woman and the man who loves her." All to the tune of "I Can't Give You Anything But Love," from her collaborative album with Tony Bennett, Cheek to Cheek. But what does it mean?

Gaga's definitely channelling some classic Hollywood glamour, and she definitely works it. I supposed I'm just not used to (and therefore suspicious of) the simplicity.

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DISCUSSION

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It's interesting to me that Lady Gaga has become this paragon of unconventional beauty and claims not to be conventionally attractive—like, that's a big part of her schtick—and yet... what is this? I feel like I've been lied to.