The slogan on this super-trippy feminine "napkin" ad is "Modess...because." I'm pretty sure the rest of that sentence is "even when you're tripping balls, you should wear a decent maxi pad," but I could be wrong. Click to enlarge. [VintageAds]
Am I the only one who finds the vagueness really annoying? I remember a skit on The Girlie Show in the UK, way back, about a realistic tampon ad. With a woman running amock with a gun and blood everywhere. I'd respond better to that than this sort of soft focus non-descriptive crap.
Also, grammar fail. That always annoys me in advertising.