Glossier Develops Fragrance That Smells Like Being Close to Your Boyfriend, Assumes You Have One

Image via Getty
Image via Getty

Even though I personally find that Glossier products are pretty basic aside from the brilliant marketing (sometimes it feels like Ponds in cute packaging) it’s hard not to be a little curious about their super-secret future products.


Next up on the Glossier conveyor belt is Glossier You, the brand’s first perfume. According to Vogue it smells like “equal parts powder and musk and the zing of fresh-cut iris.” To which I say: nice! “I want it to smell like your boyfriend’s neck after he has been wearing cologne for eight hours,” CEO Emily Weiss told the magazine. Rude of her to assume you have a boyfriend, but I guess all those Glossier girls have never been without one. To which I say: well, okay, fine, but you could also just wear cologne yourself, scents are gender neutral and actua-*a long hook pulls me off stage.*

A simple perfume makes sense for Glossier which is a brand that prioritizes low-key skincare. They don’t think you should be covering up your skin with weird glitters or colors and I doubt they want you to smell like a cupcake either. About a month ago the brand also posted about possibly making a Glossier candle in the future. As to whether that will also smell like a musky hot man, we’ll just have to wait and see!



I can’t be the only one who finds the Glossier marketing off-putting. The brand seems to sell itself to women who are trying really hard to seem like they are not trying really hard. There’s an implicit negative comparison to more overt effort and glamour, which I think is bizarre for a beauty company.