Gap Turns the NYC MetroCard Blue in Giant New Ad Campaign

Illustration for article titled Gap Turns the NYC MetroCard Blue in Giant New Ad Campaign

For the first time ever, the Metropolitan Transit Authority of New York is now selling ads that entirely cover its MetroCard tickets. The ticket is an ad. Gap stepped up to buy an entire run of the cards new fun-size billboards, which were made blue and emblazoned with Gap logos. Aside from the shape and the black magnetic strip there is no outward indication that the cards are MetroCards — no MetroCard logo, no M.T.A. name, nothing. The blue cards also double as Gap coupons. The value of the Gap deal to the cash-strapped agency was not disclosed, but when the new ad space was announced, the MTA said the cost would be between $50,000-$5 million depending on the number of cards and the duration of the campaign. [NYTimes]

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Illustration for article titled Gap Turns the NYC MetroCard Blue in Giant New Ad Campaign
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Rihanna Instagrammed a photo of her ads for her fragrance, Nude. "Make sure you smell sexy, especially naked, this fall," she added. [@Rihanna]


Illustration for article titled Gap Turns the NYC MetroCard Blue in Giant New Ad Campaign

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DISCUSSION

thejacksonhole
thejacksonhole

1. NYC Metrocards started out blue, I still have my first one and remember when people were legitimately concerned about the safety of taking out their wallets out in a subway station to swipe a card instead of dropping a token from your pocket into the turnstile.

2. Lily Kwong goes to Columbia's School of General Studies, which is not the same as the undergraduate College and has different admissions standards and a different student body. GS is a non-trad institution and is not nearly as absurd as the reporting that Tyra Banks went to "Harvard Business" with her certificate but I do find it interesting that the press is so eager to jump on some ivy-ish academic credentials of celeb-types. It's like a the approved PR way of saying, "Look, they're not stupid!" which is just so weird to me.