“Sketches,” a new project from Dove, is an interesting look at self-esteem and ingrained standards of beauty. As seen in the clip above, the experiment involves women sitting down in a room with forensic artist Gil Zamora. They are separated by a curtain: He doesn’t see them; they can’t see what he’s doing. Zamora asks the women to describe their faces, feature by feature.
“Tell me about your chin,” he prompts.
“It kind of protrudes a little bit, especially when I smile,” one woman says.
After Zamora is finished drawing each woman, a stranger who has just met each of the women who have been drawn comes in and Zamora starts a new sketch, based on the stranger’s description. The end result? When the women described themselves, the sketches showed faces full of “flaws”; when a stranger described them, the sketches were more accurate and more flattering. In the video, one woman tears up as she realizes her self-description resulted in a “fatter, sadder” version of herself, while a stranger saw her as “open, friendly and happy.”
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