For Best Results, Match Your Music To Your Wine

A new study shows that background music can change people’s perception of wine. Subjects were given wine and music from one of four categories — “powerful and heavy,” “subtle and refined,” “mellow and soft,” “zingy and refreshing.” Drinkers tended to ascribe the same characteristics they heard in the music to the wine they were drinking, so that a wine sipped while listening to Carmina Burana became “powerful and heavy.” The scientists will have to perform further research to determine if wine sipped to the tune of Katy Perry tastes like bubblegum and the tears of music critics.

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