Here’s a fun little uproar that’s about neither our deep fear of nuclear war nor sexual harassment: Amazon has ruined Christmas for the entire United Kingdom, by implying that it is parents rather than Santa who deliver the gifts.


Business Insider reports:

Some parents in the UK are mad about an Amazon advertisement that, according to them, erases Santa from the Christmas narrative.

The ad shows a dad getting a stack of Amazon packages — presumably holiday gifts — from a delivery person, then sneaking past his kids to hide them. Parents are saying that this makes it obvious to kids watching the ad that parents — not Santa — buy Christmas gifts. The ad only aired in the UK market.


“So it’s Amazon that delivers Christmas is it? Disgusting that kids who believe in Santa are shown their dad running about with Amazon presents,” one parent complained, according to the Sun.

An Amazon spokesperson told the Daily Mail that, “Father Christmas and his elves are no doubt working around the clock to get presents to girls and boys around the world. These are just a few extra to give a little love from parents.” Santa and Amazon have so many things in common, like the necessity of serious questions about employees’ working conditions.

Senior Editor, Attic Haunter, Jezebel

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