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Folks, Amazon Has Ruined Christmas

Here’s a fun little uproar that’s about neither our deep fear of nuclear war nor sexual harassment: Amazon has ruined Christmas for the entire United Kingdom, by implying that it is parents rather than Santa who deliver the gifts.


Business Insider reports:

Some parents in the UK are mad about an Amazon advertisement that, according to them, erases Santa from the Christmas narrative.

The ad shows a dad getting a stack of Amazon packages — presumably holiday gifts — from a delivery person, then sneaking past his kids to hide them. Parents are saying that this makes it obvious to kids watching the ad that parents — not Santa — buy Christmas gifts. The ad only aired in the UK market.


“So it’s Amazon that delivers Christmas is it? Disgusting that kids who believe in Santa are shown their dad running about with Amazon presents,” one parent complained, according to the Sun.

An Amazon spokesperson told the Daily Mail that, “Father Christmas and his elves are no doubt working around the clock to get presents to girls and boys around the world. These are just a few extra to give a little love from parents.” Santa and Amazon have so many things in common, like the necessity of serious questions about employees’ working conditions.

Senior Editor, Attic Haunter, Jezebel

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When I was a kid, I got presents from mom and dad on Christmas Eve, and then opened “Santa’s” gifts on Christmas morning. Isn’t this common among families?

Although I guessed it pretty early (it was the circumnavigation quandry that did me in), I always appreciated the lengths my parents went to for the Santa experience. Santa always left me a card detailing how good I had been in the previous year, and although now, it’s obvious that my father modified his cursive to include traditional handwriting elements, the fact that Santa had a FONT blows me away.

I also always asked the mall Santa if Mrs. Claus could bake cookies for my parents and my friends, and true to form, every year there wrapped packages of Mrs. Claus cookies that I gave as presents every Christmas morning. (My grandma actually baked them and made cartoon characters that my friends liked)

I have a soft spot for the Santa myth and feel like it can be incorporated well into a kid’s life without scarring them.