Flashback: Charm Magazine, April 1947
LatestIn the ’40s and ’50s Charm was a fashion and beauty magazine geared to the career girl. It was eventually bought out by Glamour in 1959. Since it’s April, and this issue is from April 1947, let’s take a look!
In my previous post about Charm, I mentioned it was a magazine that catered to working girls and it was the first of its kind. Three very talented women, Estelle Rubenstein, as promotion director, Helen Valentine, editor, and Cipe Pinelles, art director, launched Charm Magazine because they realized there was no other publication at that time that spoke to the increasing numbers of women entering the workforce.
According to this article covering Estelle Rubenstein’s career in publishing, she was quite the marketing genius. Her worked has actually been archived by the Smithsonian Institute’s Center for Advertising History.
Below are more ads from the April 47 issue of Charm for merchandise in a style and price range that would appeal to this growing demographic.