'Fashion Is Incredibly Political When You're Fat,' Says Badass Blogger

Jes Baker of The Militant Baker and these amazing photos was on The Today Show this morning to discuss the mounting controversy caused by Abercrombie & Fitch CEO Mike Jeffries comments about who he wants and doesn't want wearing the A&F label. You can read all about it here, but to sum it up quickly, Jeffries wants the "cool kids" to wear his clothes and, in his mind, cool kids do not include fat kids. (Funnily, in my mind, the kids who wore A&F in high school were less "the cool kids" and more "the angry, closeted lacrosse players.")

Baker penned an amazing response on her blog alongside of some beautiful photographs in which she appropriated Abercrombie & Fitch's signature advertising style and A&F acronym — in her case changing it to stand for Attractive & Fat. Jeffries has since issued a half-assed apology for his comments, but this morning Baker took to Today to say that it doesn't really matter whether the CEO is sorry or not as the whole scandal is really indicative of a much bigger societal issue.


"'Fashion is incredibly political when you're fat," she told Savannah Guthrie, later adding, "This is about...not separating attractive from fat."

Worth noting: Baker looked smashing in this interview.

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According to the statistics I read on obesity, fat people are hardly some tiny (no pun) minority: they're actually the fastest growing group (no pun) in the United States. They are included in every ethnicity, age and racial group, and they are rapidly expanding (sorry) within the middle and upper economic classes as well. With millions of fat Americans showing up in Wal-Mart each day wearing t-shirts and tight jeans without any apparent sense of discomfort or hesitation, I find it puzzling that this women fancies herself a political renegade by doing the same damn thing for a camera. Fatness, and the sense of shame that accompanies it, seems more like a condition of hipster, bourgeois white girls than some universal political cause we should all be rallying around.