Estée Lauder's Got a New Face

Looks like Jenner's modeling work and general omnipresence is paying off!

Jenner took to Instagram to post the good news:

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I am super excited to announce that I am the new face of @esteelauder!! check out to see more...I still can't believe it myself!

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DISCUSSION

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These shots are gorgeous, but I'm a little surprised that Estee Lauder chose a teenage model—I've always thought of them as an "old lady" brand. Maybe they're trying to change their image.