Ellen Wants Us All To Know She's Nice Now—And She Has The Subscription Box To Prove It
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In news that sounds fake but unfortunately isn’t, Ellen Degeneres has released the Fall edition of her “Be Kind” subscription box. That’s right, the talk show host who branded herself as the “nicest person on TV” but came under fire this summer after allegations surfaced that her show was a toxic environment where racism and sexual harassment were normalized is trying to remind everyone she’s “nice” using, once again…. a subscription box. The ironically-named box, which comes out four times a year, is valued at $270 but the Very Kind comedian is temporarily offering it to her devoted fans for just $54.99 (and another $15 off with a special discount code). Wow, she’s really laying on the “kindness” (read: self-promotion) thick here.
According to Degeneres, the box is “all about spreading kindness and highlights brands that do the same”… with products like eye masks and a “HOPE” necklace. This entire premise is so cringe-inducingly clueless it sounds like it could be a stolen Reductress pitch. But at the same time, is there anything more on-brand for a celebrity than to try to recover from a scandal by selling a very overpriced item to their fans (and giving it away to their other celebrity friends, of course)?
Nice try Ellen, but literally none of us are quite that dumb. [Page Six]