Ekhaus Latta's Latest Ad Campaign Shows People Really Doin' It
EntertainmentEckhaus Latta, the New York-based fashion line by Mike Eckhaus and Zoe Lotta, is known and loved for its innovative, deconstructed designs. So I guess it’s a natural progression that they would eventually run ads of partially-clothed real-life couples actually fucking each other.
“We were thinking of how we were using sexuality, the relationship between fashion advertising and sexuality—and in very direct terms saying sex sells,” photographer Heji Shin told W. The message, according to Eckhaus, was meant to be “sex-positive, body-positive, sexuality-positive,” and the couples—scouted, after failing to recruit via Craigslist, by a friend who goes to orgies—were shot in their own bedrooms, by a solo Shin.