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Does Drinking Diet Coke Make You A Corporate Puppet?

Using the song "She's A Maniac" in this Diet Coke ad running in Europe, Australia, and Canada obviously references caffeine addiction, but why are all the women working at this fashion magazine portrayed by marionettes? [Guardian via AdWeek]

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DISCUSSION

Peppermint
Peppermint

Someone probably just thought the puppets were quirky and cute.

The whole gaggle of them is veering into scary Dolfie territory for me, though...