Digital Decor Mag Is Cool… But We Still Miss The Real Thing

Illustration for article titled Digital Decor Mag Is Cool… But We Still Miss The Real Thing

Home decor publications are both escapist and inspirational; they're full of impossible fantasies (multi-million dollar mansion) and practical possibilities (Ikea nightstand). But do the glossy pages of a printed magazine make a better interface than a computer screen?

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Everything about the concept of Lonny — the digital shelter magazine — makes sense: It costs less to produce than a print mag; you can click on something you like and find out where to buy it; it's not about looking at houses which are perfectly "done," but about checking out how decor-enthusiasts live. (Hint: Well.)

The problem is that a shelter mag used to be a chance to lie back and relax — something not typically done in front of a computer. Dreamy bedrooms and well-appointed living rooms beg for large photographs printed on oversized, shiny, saturated pages. Unfortunately, this is becoming an outdated and old-fashioned concept. Lonny is cool — honestly, a really visually stimulating and ultimately satisfying experience — but it still seems sad that you can't rip out the pages and put them on your bulletin board or spread out a couple of issues for color inspiration like you could with Domino. Lonny may be iPad-friendly and fun, but magazines are still dying; as Claire Cain Miller notes in her piece in the New York Times, "No one in the industry is saying that Lonny-type magazines will save publishing." Boo.

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For Interior Designers, D.I.Y. Philosophy Extends To Web Magazine [NY Times]
Lonny [Official Site]

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DISCUSSION

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Kimberly McKinnis

I prefer print. I won't even spring for a Kindle, despite how fast I devour paperbacks. I like to read in the bathtub, usually magazines. I like to dogear and tear out pages that inspire me and put them in a binder. You can't do that with digital.