Irish Cheese company LowLow's new advertisement is a parody of standard diet ad cliches — Smug Girl, Ditzy Girl and Muffin Girl dance around with yogurt and zip up their jeans — because even though its cheeses only have one-third the fat of regular cheese, LowLow is hip enough to know that diet ads suck. Meta!

Even though I know the ad is just another marketing ploy to get me to buy low-fat cheese (if I lived in Ireland), I enjoyed it, particularly the line "...cause women and muffins can't coexist." Also, fuck smug girl, and the patriarchy.