The Monterey Bay Aquarium garnered praise and achieved viral status after this tweet about Abby the otter quickly became a meme on Tuesday.
But were they receiving the right kind of attention? Some thought big mood, others—big mistake. The aquarium subsequently apologized in such a way as to express remorse while situating said remorse to also go viral, thus perpetuating the cycle of bizarre otter content we all rely on to get out of bed in the morning.
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DISCUSSION
LOL this is why you should probably have someone supervising that millenial social media marketing intern who’s probably on tumblr at the exact same time as twitter and is probably pissed off they didn’t get the days off they wanted this week.