Chimamanda Ngozi Adichie Is Still Sounding Good and Looking Good on Her Press Tour for Boots No7

Image via Getty.
Image via Getty.

Chimamanda Ngozi Adichie recently became the face of Boots No7 and promptly began her press tour by gently explaining to various publications why it’s okay to be a renowned feminist writer and wear lipstick.


The latest entry of tolerant responses comes courtesy of the New York Times. In reply to a question about how her relationship with make-up has evolved, Adichie references the way her attitude shifted depended on what societal perception she was immersed in:

In general, the cultures that I know — Nigeria, the U.S., the U.K, Western Europe — all largely judge women quite harshly for appearances. But in Nigeria, there’s a slight difference. There isn’t much of a judgment if you’re an accomplished woman and seem to care about your appearance.

But I do remember that when I moved to the U.S. — and I think maybe there are different standards for people who are supposed to be particularly intellectual or particularly creative — I very quickly realized that if you want to seem as a serious writer, you can’t possibly look like a person who looks in the mirror.

She also says she fully supports Alicia Keys and anyone else who feels their make-up has become a mask. She says it’s not for everybody, but for her “there’s a part of me that likes shoes, and likes dresses, and likes makeup, and likes books, and likes to write. I think that’s the case for many women. But our culture makes us think we have to choose slices of ourselves that we’re comfortable showing the world.”

Adichie has not yet run out of gracious ways to say wearing make-up is her choice and no one’s business, though once you become the face of a make-up company it becomes a business. She does admit that seeing herself everywhere has been a bit much:

I decided to do this No7 thing because I thought it might be fun, and then they will give me free makeup. And I’m always up for free things. It wasn’t a carefully calculated thing. It was actually just my being blinded by the selfish overwhelming love of makeup. But I have to be honest, there were times when I thought, “Well, what have I done?” I wasn’t quite aware of how many pictures of me would be out there. It makes me feel a little vulnerable. I told my friends to stop sending me pictures of when they see me at the bus stop in London or something. It’d be very dishonest to say it’s all wonderful. It’s not so much a question of regret. But it does come with feelings of vulnerability that can be uncomfortable.

It’s very refreshing to have a spokesperson who questions if vulnerability is worth the free swag.

Contributing Writer, writing my first book for the Dial Press called The Lonely Hunter, follow me on Twitter @alutkin


She is awesome. I love her. Disclaimer: Of course you can be a feminist and like makeup. It shouldn’t have to be a political statement just like men’s grooming habits aren’t, and women who like makeup shouldn’t be trivialized for caring about what they look like the way men aren’t. That being said...

I do feel weird about this whole “makeup has nothing to with feminism” thing... Like, if you want to shave your armpits, go ahead and do you, but women only started doing this en masse in America because razor companies ran ads that made women feel their body hair was “objectionable.” Hello capitalist patriarchy. I feel similarly about makeup. It’s a personal choice, yes, but we’re also programmed from a young age to feel like we have to wear makeup, or that somehow it makes us our best selves. Can we criticize makeup as a whole while acknowledging that it doesn’t make you more or less of a feminist on an individual level? Maybe this isn’t even a conversation worth having, but I dunno, I eagerly await the day when being a woman and caring about your appearance is not synonymous with wearing makeup.