CBS's ‘The Briefcase’ Manipulates Poors for Kicks, May Do Some Good
LatestCBS has a show lined up for the summer called The Briefcase. In it, a “lucky” poor family is given—BINGO—a briefcase with $101,000 in it and told they can keep it all or give some or all of it away to a “needier” family. Then, their agonizing struggle is filmed for our gross-o-tainment! But bear with me: I bet this show will be riveting, and maybe even a good thing.
As many outlets have reported, The Briefcase is a shitshow of bad taste, manipulation, and voyeurism at the direct expense of those who need the most no-strings-attached help. Katie Rife at the AV Club notes how crass and manipulative it is. Teresa Jusino at The Mary Sue calls it an exercise in horrible taste. And they appear to be right. It’s not as if these families are just given all that money and left to contemplate their absurd set of choices in peace, nosirree. The show slaps a big string on that briefcase and violently tugs it along with our deepest collective moral outrage toward a swamp filled with alligators, airbrushed T-shirts and bad processed meats.
Rife writes:
Over the next 72 hours, each family is then bombarded with details about the hardships another family is going through, sprinkled with a bit of Wife Swap-style stereotype baiting—one episode will pair up a married lesbian couple with a family of gun-toting Christian conservatives from Texas, for example—all while presumably being coached on the importance of selflessness off camera.
But that’s not even the worst part! After the family goes through all the possible feelings—the elation of getting the money, the subsequent sense of relief that some of their problems will finally at long last be solved, the fresh burden of philanthropic obligation, the struggle to decide how “good” they ought to be with the desperate recognition of how much they could really use the money—after all this, they are presented with what you might call a cruel, next-level kind of fuckery. You know, the kind that makes for excellent TV watchin’?
Seriously:
That’s right. The other family they were given those details about and slowly grew more or less empathic toward, also got a briefcase with $101,000 in it and also had to make the same agonizing choice about the money and also got details on the other family. Then both families meet and must confront their choices and each other.-
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