

On Friday, somewhat counter-intuitively, our favorite Canadian bloggers Prince Harry and Meghan Markle took to their website, sussexroyal.com, to announce they would be abandoning the term “Sussex Royal,” a hit for the former duke and dutchess’s attempt to keep the brand strong. In a nearly 1,200-word post, the couple expressed anger at a new agreement which will prevent them from identifying themselves as royals through their new charitable foundation or social media accounts: “There is not,” the blog noted, “any jurisdiction by the monarchy or Cabinet Office over the use of the word ‘royal’ overseas.” Starting March 31, the couple will be forced to find another marketing tactic as they embark on their new lives abroad. An anonymous source told the Daily Mail the couple appears to have “lost all sense of perspective” after what was characterized as a “swipe” against the monarchy, which glosses over the plight of what must be a very large team of brand consultants currently working overtime to figure out what exactly the former royals are going to pivot to next. [Daily Mail]