Brave Cops Fight Breast Cancer By Arresting People Using Pink Handcuffs

Illustration for article titled Brave Cops Fight Breast Cancer By Arresting People Using Pink Handcuffs
Image: Keki (Shutterstock)

As it does every year, breast cancer awareness month starts in October. But officers at the Los Angeles Sheriff’s Department are getting a head start on the pink parade by using pink handcuffs, pink badges, and other pink uniform accessories to—uh, remind the people that they are arresting to get screened for breast cancer. I wish that I was making this up.


Alex Villanueva, an actual sheriff in Los Angeles, tweeted about the pink initiative on Wednesday and included a photo of himself and two other officers holding their new pink cuffs. Sadly, their guns will not also be pink.

Villanueva explains in the tweet that the pink gear is meant to “grab your attention” as the sheriff’s department raises awareness around breast cancer and prays for a cure. He also points out in subsequent tweets that doctors at the department’s local hospital have noticed more women putting off their mammograms as a result of covid. Nothing says “pray for the titties” like getting arrested and having a cop slap on some pink handcuffs—which you can’t even see properly with your hands cuffed behind you. But that’s beside the point.

Going pink for the cure is a common practice used by every major company from the NFL to the local coffee shop. As we’ve seen time and time again, these initiatives serves little to no purpose other than selling merchandise where a minor percentage gets donated to the Susan G. Komen Foundation, allowing brands to pat themselves on the back for doing the good work.

But this pink-washing is particularly notable for its dedication to serving absolutely no purpose. The pink handcuffs aren’t for sale and no portion of parking tickets are being donated to a breast cancer research foundation. Villanueva tweeted that his department had donated $10,000 to a local hospital but that money doesn’t appear to be linked to the new pink gear.

The irony of this situation did not go unnoticed by folks on Twitter, one of whom swiftly responded with a stat from the National Commission on Correctional Healthcare that states, “Rates of cervical and breast cancer are higher among incarcerated women, likely related to under-screening both before incarceration and while in custody.” It’s almost as if the target audience is other police officers, rather than the underserved and under-screened people in the Los Angeles community. Perhaps if the uniforms were also pink I would consider taking this more seriously.



Everyone is aware of breast cancer at this point. Do you know what we’re not aware of?

Breast cancer is so popular because it’s the “innocent” disease. You can’t get it from being sexually active or using drugs. Cervical cancer will NEVER get this much love and attention.

Breast cancer’s appeal is directly related to the sexualization of women’s breasts and men’s enjoyment of them. “Save the tatas” says it all. As one Jezzie said it best, “You’re literally trying to ‘save’ the things that are killing me.”

A woman’s survival of breast cancer in 2021 is not much better than a woman who got breast cancer in 1948.

A world WITH breast cancer is a lot more profitable than a world without.

Mammograms are a lot more troublesome and unreliable than people realize, but the manufacturers of these machines would prefer you didn’t know about all that overdiagnosing.

The Susan G. Komen Foundation only showcases the “pretty” side of breast cancer, i.e. the “survivors” who don’t look that bad. If you’ve got Stage 4, forget it. You will not be in their public materials or at their events.

Companies whose products contribute to higher rates of cancer pinkwash more often than companies that don’t.

Susan G. Komen Foundation spends 19% of its annual budget on breast cancer research. The Breast Cancer Research Foundation devotes about 90%.

SOURCE: Pink Ribbon Blues.

I'd love to do some walk or bake sale to rise awareness of this bullshit!!