Old Navy is continuing its marketing campaign down '90s memory lane (though they are skirting the oughts here), this time bringing in everyone's second favorite Lou Pearlman project the Backstreet Boys to help move their new, extra stretchy (ugh) skinny jeans line. According to the commercial, the boys of the backstreet now live together inside a tiny boombox where there's only enough space to sleep interlocked as spoons and they have to sing their ancient hits whenever Old Navy wants to do a runway show. Ladies and gentleman, this is the meaning of being lonely.
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Isn't BSB* supposed to be touring soon as well? Wouldn't be surprised if the group figured this would be a good strategy for them as well.
*I never thought I'd write that ever again after 1999.