Vote 2020 graphic
Everything you need to know about and expect during
the most important election of our lifetimes

Anheuser-Busch Sternly Urges NFL to Stop Acting Like Stupid Meatheads

Illustration for article titled Anheuser-Busch Sternly Urges NFL to Stop Acting Like Stupid Meatheads

Major NFL sponsor Anheuser-Busch has issued a serious reprimand and warning to the NFL in response to the league's latest fuckery. This is even better if you imagine the puppy from this year's Super Bowl ad bark-dictating the announcement. Trust me.

Advertisement

In a statement released this afternoon, the American libations behemoth owned by even larger Belgian-Brazilian libations behemoth InBev announced,

"We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season. We are not yet satisfied with the league's handling of behaviors that so clearly go against our own company culture and moral code. We have shared our concerns and expectations with the league."

Advertisement

According to USAToday, A-B has three years left on a 6-year, $1.2 billion deal with the NFL. If they pulled their sponsorship, it could be quite the fiscally disastrous ball-flick for Goodell and company.

This isn't the first time Anheuser-Busch has thrown its weight around with athletic leagues it sponsors. In 2012, AB brass grew upset by unchecked homophobic and sexist language thrown around by UFC fighters, and released the following structurally similar statement:

"We've communicated to the UFC our displeasure with certain remarks made by some of its fighters, and they have promised to address this. If the incidents continue, we will act," the brewer said in a statement. A-B, which did not elaborate on potential actions, also stated that it "embraces diversity and does not condone insensitive and derogatory comments rooted in ethnicity, race, religion, sexual orientation, gender identity, disability, etc."

For those of you keeping score: a beer company has been braver (or savvier) about taking a stand for women than Cover Girl. How could all those Rah Rah Girl Power ads have led me astray?!?!

Image via AP

Share This Story

Get our newsletter

DISCUSSION

greatgrouse2
GreatGrouse2

The anti-corporate lefty in me wants to be snarky and dismissive, but I'm glad to see that at least one incredibly wealthy and powerful business conglomerate in this country can see how poor handling of these kinds of events can hurt their bottom line and take actions to fix it. That's a pretty impressive statement from Anheuser-Busch.