And Now for Some Niche Beauty YouTube Drama…Latest
Another day, another beauty industry impropriety come to light via YouTube. Who knew the mostly monstrous social media platform could also embolden those who speak truth to power? Today’s sister scandal comes from Lauren Updegrove, a professional makeup artist (MUA for short) and BeauTuber who posts under the moniker Lauren Mae Beauty. Over the weekend, Updegrove posted a 13-and-a-half minute video titled “Sephora STOP Selling This Makeup!” In it, Updegrove accused Sephora of listing and selling expiring and/or expired makeup—specifically the Sephora x Pantone Color Corrector Palette and Sephora x Mara Hoffman collection of makeup and creams, limited edition items from 2016—which BuzzFeed reports have been taken down by the beauty retailer.
Here’s where it gets slightly juicy: the items were only removed from the website after BuzzFeed inquired about their state, which a spokesperson assured were “not expired.” That’s great, because if the products were expired, selling them would be unethical.
It shouldn’t be up to the consumer, or a YouTuber, to verify whether or not the “new” product they’re interested in buying could be expired. It’s dangerous to imagine that Sephora might work with stock it doesn’t keep meticulously inventoried, or that items costumers have already spent good money on that are hypothetically toxic to their bodies. In truth, this news feels strikingly similar to the Jaclyn Hill drama of… two weeks ago, when the YouTuber/makeup mogul was accused of selling expired lipsticks complete with mold, black spots, and white hairs. It’s gross! How are consumers supposed to feel protected if these companies can’t—or, perhaps, won’t—even promise their products won’t be contaminated with who knows what?
In short, trust no one.