‘All’s Well That Ends Well’ For Taylor Swift: Her Short Film Is Oscar Eligible
Swift is partnering with "a top consulting" firm for her "All Too Well" Oscars campaign. Take that, Jake Gyllenhaal.
Entertainment

There are very few things that I would interrupt a night of drinking for, but on Friday, November 12, my best friend and I ditched our pitchers of beer and ducked into the bathroom of a midwestern dive bar to watch Taylor Swift’s newly released All Too Well: The Short Film. We weren’t at the midnight premiere in New York City at the AMC Lincoln Square 13, but we treated it with the same reverence as if we were, heads almost touching as we hunched over my cracked phone screen, tiny versions of Sadie Sink and Dylan O’Brien flashing before us, more than ready to get our feelings hurt. We had vowed the day before to watch the short film for the first time together, not wanting to experience the magic alone. And our devotion to the video may be rewarded during awards season: The Hollywood Reporter has reported that the 15-minute film qualifies for a best live action short Oscar nomination.
Short film Oscars “are often regarded as ‘minor,’” THR reported, but if she’s nominated, Swift faces some high-profile competition this year, with Kendrick Lamar’s six-minute We Cry Together also under consideration. But in true Swift fashion, she’s not half-assing this potential trophy: She’s hired a “top consulting firm to guide its awards campaign.”
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