Though it seems like Alec Baldwin could make anything amusing, his new holiday ads for Wegmans prove otherwise. His earnest and totally humorless declaration of love for the grocery store would make Jack Donaghy cringe.

Last May on the Late Show With David Letterman, Baldwin revealed his mom is a huge Wegmans fan. Though that explains why he agreed to do the ads in the first place, that's still no excuse for a line like, "A healthy, delicious, chef-prepared meal for $6?! I can't get a cup of coffee in New York for $6!"

Alec Baldwin Really Loves Wegmans [Consumerist]
David Letterman — Alec Baldwin's Mom [YouTube]