Act Like You Know: Nielsen Research Confirms That Women Buy Systems And Play Games

Illustration for article titled Act Like You Know: Nielsen Research Confirms That Women Buy Systems And Play Games

New Nielsen research reveals that in the United States "52% of PSP owners are women," "49% of Nintendo Wii owners are female," and "45% of all active gamers are women." And no, it's not because they come in lilac. [Joystiq]

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DISCUSSION

rodmanstreet-old
rodmanstreet

I sold my Wii a few weeks ago because I hadn't used it in probably 6 months and I'd rather have the cash. So currently I'm down to my PSP and my brothers' old X-box they left behind after upgrading to the 360. I enjoy video games, but to be honest I don't play very often because I have trouble finding games that interest me. I don't like first person shooters. I don't like driving games. I don't like war games. I like things with a definite storyline. I love Tomb Raider. I used to enjoy Bully on the Wii. I play Daxter on the PSP, and occasionally one of the smaller versions of Grand Theft Auto, but I get really sick of all the driving. I would love to agonize over throwing too much of my limited funds at gaming, but I have trouble finding games that appeal to me.

I wonder if they started making games to appeal to women 19-30 instead of boys 14-19 I will find more games?