I wish I could say “you can’t make this up,” but, honestly, if I’d gone into advertising, I might have. There’s no doubt that “cyber attacks” are in the air, or at least the news, practically every day. During the presidential debates, “cyber” (aka “the cyber”) was invoked so often it was virtually a conjunction, and matters have only gotten worse as possible nefarious connections between Trump’s inner circle and the Russia government continue to leak.
The multinational (headquartered in Moscow) cybersecurity provider Kaspersky Lab and UK beauty blogger Scarlett London are seizing the moment by releasing a line of perfumes for men and women to “raise awareness” about the dangers of cyber-security…which we hear about all the time. This perfume, of course, will not help you safeguard your online and digital presence—like any perfume, all it can do is smell like something. But it’s telling that a giant software company thinks global cyber threats are now officially sexy enough to bottle.