The great white whale of the dating and sex app market will go to whoever can figure out a way to change hundreds of years of gender dynamics and get women to want and ask for casual sex with random people. Every brilliant mind who has passed through Silicon Valley and has a gay friend has had the following conversation: "Let's create a dating app" "Why, there are dozens already?" "Well ours will be different because it'll be like Grindr but for women!" "Cool plan!" And the latest addition to that pile is a dating app named Pure that is currently waiting for its iTunes Store stamp of approval.
Pure isn't strictly for women; it's really for people who want casual sex but don't want the bullshit of Craigslist or the hours it takes to online flirt with someone on OkCupid. (Or in their words: "The fastest way to find more frequent and diverse sex.") But it does make use of many of the features of its fellow dating and sex apps. Pure users input what their gender is and what genders they're interested in. The app organizes people by where they are located and whether they want to go meet someone or want someone to come to them. Like Bang with Friends, it only shows users who have mutually acknowledged that they find each other attractive. And like Snapchat, all information on that person disappears after an hour. For its simplicity, New York magazine called Pure part of a rise of "minimalist" apps.