The Fun/Smart Divide: Why Books Are Candy-Coated

It has been suggested that females prefer pink because of an evolutionary preference for reddish things like ripe fruits and healthy faces. We also prefer pink books. Or at least the publishing industry is so convinced of this that to cover their asses they're wantonly packaging any book written by a woman with a… » 7/31/08 5:00pm 7/31/08 5:00pm