Refreshing Tide Commercial Manages Not to Rely on Goon-Dad Caricature…

Ah, the American father — that beer-guzzling, football-watching, hamburger-grilling lump of a human who so often prostrates himself on the family couch before his stupefied children like a sedated gorilla has been soundly mocked as a hapless oaf since, well, General Yepanchin in The Idiot. Then, of course, there's … » 3/15/13 4:20pm 3/15/13 4:20pm

Tide Detergent Is a Stain on the Black Market

If you haven't been keeping up on the black market lately (let's be real—you RUN the black market), there's one particularly popular item that might surprise you. It's Tide detergent. A brand-name product that's lack of serial numbers makes it virtually impossible to track, Tide has recently been dubbed as "liquid… » 3/13/12 10:30am 3/13/12 10:30am

Mom Laments Daughter's Tomboy Style In Tide Ad

In 30 seconds this Tide commercial presents a troubling cocktail of gender stereotypes, and it's a bit hard to decipher. Are we supposed to relate to the uptight, creepy mom who wishes her daughter wore pink, or laugh at her for being neurotic and over-the-top girly? At worst, the ad plays on the fears we're… » 8/09/11 11:50pm 8/09/11 11:50pm