Last night, Kristin Cavallari went on Watch What Happens Live (to promote her shoe line? because she has one?) and played the customary game "Plead the Fifth," during which she was asked, "How fake was The Hills?" Her answer: "Pretty fake." She admitted that producers told the cast what to say and that fights and even…

It's common knowledge that MTV's name hasn't had anything to do with its content in years, but there's still something that ties the network's early music video blocks to TRL and Teen Mom: Its relentless pursuit of teen viewers. To keep up with their fickle tastes, MTV has to keep revamping itself every few years.…

LC just can't stop marketing herself, and now she's taking to the internet. Oh good — we have room to spare 'round here on the internet! She says, "In the following months, I'll be talking about what it takes to run a business, design a clothing line, write a book, run a website, and much more." Please, please say this …

• Vogue Paris editor Carine Roitfeld, who has helmed the magazine for a decade, just announced she's stepping down from her position to attend to "personal projects." This is major! The entire fashion world wants mommy! *whimper* [WWD]

• Gap, which last week announced it would be switching to a logo it had been trialling, immediately faced vituperative criticism. It first asked customers for better ideas, and then apologized. Now Gap has reverted to its boring old logo. [BBC]

• Cindy Crawford pulls Tyra's patented couture pose on the cover of Vogue India's "Icons" issue. Cindy last popped up on the July cover of Elle Germany and made the front of April's L'Officiel. [Design Scene]

Levi Johnston has finally gotten his own reality show, but since insiders reportedly think he's boring, he may need some help. Here's how he can imitate his way to reality success.

[Hollywood, July 26. Image via Flynet.]

• Marc Jacobs and Lorenzo Martone? Officially splitsville. Tweeted Martone, "thanks for t notes. yes, i saw t press today. We are not together, haven't been in 2 months. And we will not comment on it. Sorry. We r fine. [Gawker]

The only truly bad thing about The Hills coming to an end is that it means Joel McHale's Soup commentary on the show has come to an end as well. Naturally, The Soup bid the show farewell in spectacular fashion.